Friday, 24.02.2023
Żywiec City took necessary steps to create a development strategy of a tourist brand for 2023 – 2030, as part of the implementation of the SMART ŻYWIEC - (r)evolution project. On 26-th of January at the Zywiec City Hall an agreement with contractor 2BA Agnieszka Nowak was signed.
Creation of tourist brand, using the potential of our region, will build a coherent, unambiguously associated and recognizable image of the City
A detailed schedule of work has been established. Soon we will conduct an interview with a group of Zywiec residents. Discussion will focus on the issues of image and identification of Zywiec City as a brand, communication of Żywiec City brand, tourist products and local cooperation in tourism.
We will keep you informed about the progress of the work.